The CEATEC 2008 is a platform for Sony to unveil its DSC-T77 digital camera, which is touted as the thinnest digital camera in the market today. Measures 3.9mm thick, the digicam features a 3-inch LCD touchscreen with an updated intelligent scene recognition technology, Smile Shutter and face detection technologies, a high sensitivity shooting(up to ISO 3200), and eleven scene modes. Available in brown, pink, green, silver and black, the Sony DSC-T77 digital camera is priced at around 300,000 Korean Won

Sony revealed the latest HD Camera, the HDW-650, which cost around 30,000€. As a reminder, our HD Camera features 2/3-inch type Power HAD™ FX CCDs Sensor, a 14-bit A/D converter, a 3.5-inch color LCD screen, two HD-SDI outputs for uncompressed capture).

You’ll also have down-conversion output, selectable gamma curves (HyperGamma™), interval recording, picture cache recording and a slow shutter function.

Sony introduced new Point & Shoot digital camera, with a new series of Cybershot, the DSC-T77 and DSC-T700.The 10-megapixel T77 camera is Sony’s thinnest model at less than 5/8 of an inch with a 3-inch, 16 x 9 touch panel LCD screen. It features updated intelligent scene recognition technology, Smile Shutter(TM) and face detection technologies with child and adult priority, as well as high sensitivity shooting (up to ISO 3200), eleven scene modes, and in-camera image management.
The T700 model earns extra points as a “photo album in your pocket.” It has all the features of the T77 unit plus 4GB of internal memory that can store nearly 1,000 full-resolution or 40,000 VGA-quality photos; a 3.5-inch, wide touch panel Xtra Fine LCD(TM) screen for photo-like viewing (210 pixel-per-inch resolution) with high contrast and wide-angle viewing; and a thin profile (slightly more than 5/8 of an inch) so it can easily slip into a pocket or purse.

The DSC-T77 camera replaces the former T70 model and will be available in brown, green, pink, black and silver in late September for about $300. The new DSC-T700 cameras ships at the same time in red, champagne gold, pink, dark gray and silver for about $400.

Sony prepare to launch their α300, an entry model, on July 17th. Our new DSLR features 10.2 megapixel CCD sensor, 2.7-Inch movable LCD screen, a shutter speed of 30 - 1/4000 sec, the Sony’s BIONZ® processing engine, an anti-dust system to keep the CCD image sensor clean for spot-free pictures, the Quick AF Live View, Super SteadyShot® image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible.It also provides ISO sensitivity up to ISO3200, and is compatible with Memory Stick Duo Pro, Compact Flash Type I and II.

Sony is taking the lead in the camcorder industry by introducing the first high-definition camcorder with both Smile Shutter and face detection technologies. The handheld is Sony’s first to use smile detection and does so to give videographers a hands-off approach to taking photos alongside video; the camera can automatically snap 10-megapixel still photos when it sees smiles without having to interrupt video capture. Like recent Cyber-shots, the CX12 can also prioritize those shots to take photos only of smiling groups or of adults or children.

The camera records full-sized 1920×1080 video in AVCHD format and uses Sony’s Memory Stick Pro Duo cards as its sole storage medium; a 4GB card is included in the box. Sony touts relatively strong video quality with a 12X stabilized optical zoom lens and Dolby 5.1 surround recording, complete with zoomed audio to properly capture sound from distant subjects.

Sony packs the CX12 with a sync cradle and ships the camera in early August for $900.